Even though it seems like 4/20 was just yesterday, the 2023 winter holiday season will be here before we know it. Cannabis is featuring more prominently in consumers’ holiday celebrations, so it’s important to be ready to fulfill their purchases and make their holidays a little jollier. 

By reading below, you’ll discover the most important things you can do to prepare for the holiday rush and how Symple Seeds can make your holiday season less chaotic.

When Should Your Cannabusiness Start Preparing for the 2023 Holiday Season?

We all know the holidays can be busy, so it’s best to begin prepping as early as possible. Mid-to-late summer is typically the best time to start preparing your business for the upcoming winter holidays. Starting in July or August will give you plenty of time to iron out the details so you can celebrate the holiday season with your team when it rolls around. 

How to Prepare Your Cannabis Business for the Holidays in 2023

Holiday to-do lists can get long, so you must prioritize a few things to prepare your company for the holiday season.  

Cannabis sales typically spike during the holiday season as consumers stock on gifts for loved ones and supplies for their own holiday celebrations. With the growing competition in the industry, though, you can’t rely on that alone to boost your sales in the fall and winter months. Running an effective holiday ad campaign will help get you on the radar of new and returning customers, maximizing holiday sales and end-of-year revenue. 

Iron Out Holiday Weed Seed Shipping Logistics

Mailing and shipping companies are typically overloaded during the holiday season, leading to delivery delays. You may not be able to control the post office, but you can control your own preparation for the holiday mailing rush. Now is the time to decide which services you will use, fine-tune your system, and ensure you have enough properly-trained employees to complete it. 

One of the most important things you can do to prepare for the holiday season is to ensure you have enough inventory to get you through the rush. You don’t want to be left waiting for your supplier to fulfill your bulk order so that you can fill customer orders! Start doing inventory, performing market research, and deciding which items you will promote now to have them delivered and added to your catalog before holiday shopping begins. 

Symple Seeds offers multiple services to help you and your customers have a happy holiday season. By starting to work with us today, you can beat the rush and be ready for the most wonderful time of the year sooner than ever. 

For several holiday seasons, online shopping has outpaced in-store shopping; in 2021 and 2022, 57% of consumers planned to shop online for holiday gifts. Taking advantage of the growing shift to e-commerce is as easy as adding an online store to your website — but dealing with that technology is easier said than done when you’re operating in the cannabis industry. 

Luckily, Symple Seeds offers e-commerce solutions, too. We can add seeds for sale and integrate our proprietary payment processing platform directly into your site — no redirects, no losing SEO value, and no hassle. 

Rare cultivars have always been a favorite of cannabis connoisseurs. You can take advantage of that trend by stocking rare and hard-to-find cannabis seeds in your online store with the help of Symple Seeds. We offer a huge variety of seeds in our wholesale catalog and can work with you to find exactly the cultivars you’re looking for.

Finally, if there aren’t any existing cultivars that fit the specific cannabinoid and terpene profile that you’re looking for, Symple Seeds also offers seed and strain creation services. We can create seeds from an existing signature cultivar, or you can work with our top-tier geneticists on staff to create a new strain. 

Whether you want to create a cultivar that perfectly exemplifies your brand or want to try breeding a festive-themed cultivar for the holiday season, our trained geneticists will help you make it happen. This process can take time, so begin now to have your new seeds ready for this year’s holiday shopping season.   

Whether this is your cannabis company’s first holiday season or you’re an industry veteran who wants to try a new approach and have a little more time to relax this year, Symple Seeds can help. Our eCommerce services can help simplify shipping and logistics, and our massive seed catalog and custom cultivar creation services can help your product line stand out this fall and winter.

Contact us today to get started, and let us be the first to wish you happy, successful holidays this year.